An Online Reputation Management (ORM) service is a professional service that helps individuals, businesses, or brands monitor, manage, and improve their online reputation. These services employ various strategies to enhance positive online presence and mitigate the impact of negative content. This might include monitoring online mentions, responding to customer reviews, creating positive content, optimizing search engine results, and more. ORM services aim to shape a positive perception of the entity in the digital world and can be particularly valuable in today's highly connected online environment.

Certainly, here are 10 effective ways to manage your online reputation:

1. Monitor Regularly: Keep an eye on what's being said about you or your brand across various online platforms, including social media, review sites, and news articles.

2. Engage with Customers: Respond promptly and professionally to both positive and negative feedback. Engaging with customers shows that you value their opinions.

3. Optimize Social Media Profiles: Ensure your social media profiles are complete, up-to-date, and reflect your brand's identity. Use consistent branding and messaging.

4. Create High-Quality Content: Produce valuable and relevant content regularly. This can help push down negative search results and establish your expertise.

5. Encourage Positive Reviews: Encourage satisfied customers to leave positive reviews on relevant review sites. Positive reviews can help counterbalance negative ones.

6. Address Negative Feedback: Address negative comments and reviews in a constructive manner. Apologize if necessary and offer solutions to rectify the situation.

7. Search Engine Optimization (SEO): Optimize your online content to improve search engine rankings. This can help positive content appear higher in search results.

8. Online Crisis Management Plan: Have a plan in place for handling potential online crises. Knowing how to react swiftly and professionally can limit damage.

9. Online Privacy: Be cautious about the personal information you share online. Protecting your privacy can prevent potential reputation issues.

10. Build Relationships: Establish positive relationships with influencers, customers, and partners. Building a strong network can help you gain support during challenging times.

Remember, building a positive online reputation takes time and consistent effort. By following these steps, you can work towards maintaining a favorable digital image.