Mobile marketing runs on affiliates. It is affiliates that generate traffic and brings customers for businesses. Networks monitor affiliates and traffic going from affiliate platforms.

Real beneficiaries of the marketing are merchants or businesses that want to take their offers to mobile users. If you are a merchant and you want to take advantage of mobile market then you should find a network that has the affiliates that can take your marketing message to phone users.

What to look into a network?

See the affiliate directory of the network. It would help you understand whether the network would be able to provide help or not. If you find that the network has high traffic platform and the platforms are relevant to your product or service.

Understand how mobile marketing works

It is a way to target customers that are phone users. You can’t pop your message on phones and force the users to go through your message. It was SMS marketing that used to fill the inboxes of phones forcefully. But affiliate marketing is different. It targets customers when they are interested in seeing the product.

Whatever product or service you are offering would be displayed to phone users when they are using the app that is related to your offer. The offer would be dropped with the app and this would look interesting. Phone users would go through your offer and since they are using the app that is related to your offer, they might take interest in your offer.

Success of phone marketing depends upon the traffic that affiliates generate and the way they present business offers. For instance a banner ad can take a marketing message to phone users in an interesting manner but it should be displayed on mobile sites.

What to look into an affiliate?

See its traffic and its way of marketing. You would pay on click per action hence you need to determine action you want your customers to take. The network that has largest range of affiliates can help as it would be able to display your business on diverse platforms.

If you are interested in taking advantage of affiliate marketing then you need to join a network and here you can make a difference to your marketing. A network with largest affiliate directory can connect you with your targeted audiences. There are many networks and this is an opportunity for you to shop around and find the best.